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Wednesday, July 31, 2013

Christmas Decorations Combat On-Line Selling

With Christmas budgets squeezed, getting the most out of Christmas decorations is the number one priority.

Fuzzwire CEO Mark Lean explains: “I’ve noticed, particularly last year, that client’s expectations are increasingly higher. Landlords have to look after the commercial side, the brand and their KPIs, so Christmas decorations and displays have got to contribute to driving revenue by increasing footfall and dwell time as well as having the wow factor – it’s got to be imaginative while ticking the commercial boxes.

Expectations are higher since the rise of online and because attracting consumers is more of a challenge, landlords and managers …..


Wednesday, July 31, 2013

Christmas Decorations are Vital

Christmas decorations are a vital part of any shopping centre’s seasonal repertoire, creating a warm, festive atmosphere, bringing in and entertaining children and their families and getting people in the mood to shop, boosting those all important retail sales. But with an endless choice of colours, patterns, materials and designs, choosing the right Christmas display for your mall, and for your customers, can be a daunting and time-consuming task.

The findings of a survey from retail Media specialist, Mood Media, underlines the importance of creating a welcoming environment, revealing that when shopping, people treasure decorative displays, festive music and other …..

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